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The Live Project began in 2016. It all started when I went to my doctor for a routine check-up. During the visit, my doctor said, "James! You’re pre-diabetic, and you need to change your lifestyle immediately!" Hearing those words felt like a siren piercing through silence—a wake-up call I couldn’t ignore.

The doctor emphasized the importance of incorporating more fruits and vegetables into my diet. From that moment, I made it my mission to transform my health. Since then, I’ve lost 40 pounds and feel stronger and more energetic every day. My knees no longer ache, and I genuinely feel like I’ve discovered the fountain of youth!

That transformation inspired me to bring the Live Project to life, sharing it with the world to help others on their own journeys to better health.

James Long, Founder and CEO

Meet the Team

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Michael Lee

Director of Operations

Michael brings a wealth of expertise in Scrum and Project Management.
He is the founder of an agile project management company that provides
Scrum and Agile project management services, coaching, and courses. His organizational skills and strategic approach drive efficiency and innovation within The Live Project’s operations.
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James Long

Founder / CEO

James oversees all departments and ensures the alignment of the company’s operations with its mission and vision.
His leadership stems from a deep personal connection to health and wellness, which inspired the creation of The Live Project.
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William Lee

Director of Sales

William brings a diverse background in sales, nutrition, and program coordination. As the founder of a nonprofit organization dedicated to fitness, health, and nutrition, he has a deep passion for promoting wellness. His expertise in selling products that support healthy living through nutrition and fitness positions him as a key asset in driving The Live Project’s growth and expanding its customer base.
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